The Niagara Region has seen a surge in new listings this spring, and with February sales down 43% from last year it is clear that we are in a more competitive market than we’ve seen in a while.
As more for sale signs go up, sellers are learning that strategy matters more than ever. Pricing is not just about what your neighbour got last year. It’s about understanding what buyers want today and how your home fits into a bigger picture.
Let’s unpack what it takes to price effectively in Niagara in 2025.
Price Based on Today, Not Yesterday:
We talk to sellers every week who want to price their home based on 2021 numbers. Or based on that one random standout sale that they heard about in the neighbourhood.
Here’s the reality:
Homes are sitting longer
Buyers are doing their homework
And most importantly: buyers aren’t making emotional offers anymore
Overpricing even slightly can stall your listing and hurt your bottom line. Today’s buyers know what homes are worth in your area. If your price is too high, they won’t book a showing. End of story.
Your Neighbourhood’s "Micro Market" Does in Fact, Matter:
Not all of Niagara is performing the same way.
Fonthill, Grimsby, and Niagara-on-the-Lake: These areas continue to see strong activity for homes that are priced properly. Demand here is driven by lifestyle buyers and upsizers.
Port Colborne and Fort Erie: These markets are more price sensitive and inventory heavy (lots of homes on the market). Sellers here need to be especially realistic and may need to offer incentives or price below market to stand out.
St. Catharines and Niagara Falls: Highly variable depending on neighbourhood. Some pockets are moving well, especially near schools and amenities. Others are slow due to investor sell offs or overbuilding.
Understanding where your home fits requires hyper local expertise not just a general market overview. We watch the market and go through it with a fine tooth comb, daily.
Presentation and Price Go Hand-in-Hand:
Buyers are willing to pay more when:
The home is decluttered and possibly staged when necessary
The photos are professional and crisp
The listing copy speaks to real lifestyle benefits
A properly priced home with poor presentation won’t get attention. A beautifully presented home that’s overpriced won’t convert.
Your price is your first impression. Don’t let it be your last.
How We Help:
When we price a home, we don’t just pull comps. We consider:
#1: Timing and seasonality
#2: Neighbourhood demand trends
#3: Inventory levels nearby
#4: Buyer behaviour shifts
#5: Presentation opportunities
In a changing market, you need a plan, not just a list price. Let’s get it right together.
Reach out today to have a real conversation about how to get your home sold.